This is the body of your About page. Viewers go to this page to find out everything about your business. And we mean everything. The beauty of this page? You control the content. Explain what your business is about, what your mission is, and how you came to be the business you are today. This is your soapbox. Think about the who, what, where, when and why of your business.

Your About page can include as many page blurbs as you need (we recommend up to three). Each page blurb should be around 100 words. Be informative and concise with your words. Tell your story, but be careful not to have too much text so you don’t overwhelm your viewers. Why are you in business? Who are your customers? How are you different from the competition? What image do you want your business to convey?

If you need help writing content for your About page, consider splitting up the page into different topics. Common topics include: the history of your business, your mission statement, your philosophy, what separates you from your competition, what your business specializes in, any influential figures or events that helped your business get to where it is today, and the list goes on.